This is not suprising, since the entire tonal palette for Kodachrome was based on rendering the skin tones as pleasingly as possible of those who would be its principal consumers: caucasians (hence Stalin looks less “caucasian” because he actually came from the Caucasus). “Color” is literally the colour of American consumerism. Japanese Fuji colour film followed the same imperative, but for Asians. Pinks and reds are the colours which “color” recognises and amplifies most dramatically, though sometimes the effect is akin to a mortician’s make-up: people occasionally appear as if they have been painted after death to give the illusion of life, which of course is, historically speaking, exactly what has happened.
#kodachrome #colour #photography