Just as it helps our politicians to know when we want change, we can tell Kodak just how much we want Kodachrome back in production. Share this article with your friends. Tell them to call and email and write to and about Kodak. Tell them how much we want Kodachrome back, how much it would be in Kodak’s best interest, how much we do love it, and the responsibility that they have to deliver on that love. After all, Kodachrome: sounds an awful lot like something only Kodak could bring to the market.

https://fstoppers.com/film/kodachrome-might-make-comeback-and-you-could-help-161128 #kodachrome

բնօրինակ սփիւռքում(եւ մեկնաբանութիւննե՞ր)

This is not suprising, since the entire tonal palette for Kodachrome was based on rendering the skin tones as pleasingly as possible of those who would be its principal consumers: caucasians (hence Stalin looks less “caucasian” because he actually came from the Caucasus). “Color” is literally the colour of American consumerism. Japanese Fuji colour film followed the same imperative, but for Asians. Pinks and reds are the colours which “color” recognises and amplifies most dramatically, though sometimes the effect is akin to a mortician’s make-up: people occasionally appear as if they have been painted after death to give the illusion of life, which of course is, historically speaking, exactly what has happened.

http://www.marksimpson.com/blog/2007/09/07/the-color-of-whiteness/

#kodachrome #colour #photography

բնօրինակ սփիւռքում(եւ մեկնաբանութիւննե՞ր)