Election politics is very much a type of marketing, and politicians are starting to use personalized marketing’s capability to discriminate as a way to track voting patterns and better “sell” a candidate or policy position.

Psychological manipulation—based both on personal information and control of the underlying systems—will get better and better. Even worse, it will become so good that we won’t know we’re being manipulated.

http://arstechnica.com/security/2015/02/surveillance-based-manipulation-how-facebook-or-google-could-tilt-elections/

#elections #politics #psychology #surveillance #manipulation #facebook #google #tilt

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