@020 CHAP ZZ ÚÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄ¿ ³ MARKETING FEASIBILITY STUDY CHECKLIST ³ ÀÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÄÙ The following checklist/worksheet is designed to be filled out by you, in order to help you focus on the marketing feasibility of your product or service. This will by no means complete the job you need to do to satisfy yourself that your proposed new business has (or does NOT have) a chance to succeed. However, it should give you a start in the right direction. The worksheet provided below contains a number of blank lines that you can fill in right on the screen. (See the instructions below). If you have a copy of the STARTING & OPERATING A BUSINESS book for your state, refer to Chapter 1.8 for suggestions on how to find market- ing research data for your business and how to go about doing such research. Once you have completed filling out the worksheet to your satisfaction (or if you wish to save what you have done so far and work on it again later), you can save your work on disk as an ASCII file, MARK.SBE.